Smart Tips To Remain Relevant In The Competitive Real Estate Market
According to a report by the National Association of Realtors, 2019 has seen agents earning 17 percent of their income from referrals, but only 13% from return clients. As the real estate market gets more competitive, agents are finding it incredibly difficult to remain relevant. So if you’re a real estate agent, it’s important to take the necessary steps to stay on top.
You can become the most talked-about real estate agent in the market using these simple techniques:
Start a blog
According to a poll conducted by the National Association of Realtors, 74% of home buyers use the Internet while searching for one. Starting a blog will help you to generate leads and engage with potential clients on a more personal level. It’s a great way to demonstrate that you’re actively offering your services and understand the real estate market.
You start by talking about topics that are relevant to home buying and selling and, later on, discuss bigger issues such as the local economy, zoning, property taxes, and other topics involving the housing market. Aim to post at least one blog every week and try to respond in the comment section. You can also post photos of new listings on your blog.
Stay active on social media
Using social media is an absolute game-changer for real estate agents. According to a study by the National Association of Realtors, 99% of millennials begin their home search online. You can become an influential voice using mainstream social media platforms, such as Facebook, LinkedIn, Twitter, and even Instagram.
This will provide you with the chance to interact effectively with a wide audience. You don’t necessarily have to create additional content for social media platforms. You can simply comment and share other people’s posts and interact with them. Using social media will also promote your blog and direct traffic to your website.
Talk to the media
There are several variables involved in real estate that are changing constantly; hence the news is always trying to cover the latest trends in the market. You can reach out to TV/newspaper journalists or reporters on social media to ask if they would be interested in featuring you on a cover story.
Create a pitch that includes the main idea and a brief explanation showing how it will interest the audience. Getting featured on TV or a newspaper will cement your position as a credible, trustworthy agent who knows the ins and outs of the real estate industry. Your blog and social media presence will increase your chances of getting a positive response from reporters.
Following these tips will establish you as a credible person who remains updated on the latest trends in the real estate market. Consequently, your chances of converting potential leads into clients will improve, as people love to work with real estate agents who are trustworthy and well-informed.
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